The bank gave you the original loan in g….
The bank gave you the original loan in good faith that you would pay it off until the debt was reduced to zero.
2 per cent in just six months, and that the rate of foreclosures in Georgia had nearly become twice what they were a year ago.
Getting Free Press - Expert Advice from Bill Bartmann
By Sybil Carver
First, you need to understand the difference between advertising and this kind of press. When you put an ad in the paper, everyone knows you have paid for that space, so they know it is just you bragging about your company. On the other hand, if you are featured in an article about your industry, it looks more like the newspaper has hand selected you as an expert in your field that they wanted to talk to about the topic. This is a very important difference as the people quoted in articles are looked at as pseudo experts and possibly even local celebrities.
Here’s how to make sure your name is in those articles.
Read The Paper Well
Bill Bartmann’s tip #1 is to read the newspaper well and know everything about the writing that is done relating to your industry. For example, if you work in the field of interior decorating, make sure you read the entire home section and know just whom the writers are for that section and what they are talking about.
Comment / Compliment the Writer
Bill Bartmann’s tip #2 is when you see an article that is pertinent to your field that has been done by a local writer, you should read it over very well and get to know the article. Come up with a compliment for the article and also come up with something that could have been added to it. This should be something that will show you really know your field. For example, if the article was about spring cleaning and they did a great job, compliment the article. After that is done you may want to mention that perhaps a new organizational system for the office or closet may make a great future article that can help people take their spring cleaning to the next level.
Begin your letter to the author by introducing yourself and your business. Next compliment their work. Third write your comment for a possible future article and then offer yourself as a source that would be happy to talk to them if they need a few quotes.
Don’t be too pushy, just offer your assistance if they would like it and be done with it.
Follow Up
Bill Bartmann’s tip #3 is from time to time you should follow up with the writer and comment and offer ideas on other articles they have. Again, dont get too pushy. It may take a few times of writing the paper to get a response. There are a number of reasons for this. Your mail could get lost in all the other messages they get, or perhaps you just happened to write at a time when they did not need any ideas. Persistence is key.
Bill Bartmann is a nationally acclaimed business coach and founder of the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times. Visit Bill Bartmanns website http://www.billionaireu.com to learn more about the course.
Bill Bartmann is a self-made billionaire who went from homeless at the age of 14 to becoming a billionaire, going bankrupt, then bouncing back to do it again! Bill has had his self-doubts and even bouts of depression; he wouldnt be human otherwise. However, when self-esteem is strong and youre clear about your values, then you can bounce back from the lows; each time, you bounce back just a little bit higher. Learn more at http://www.billionaireu.com Read more on Getting Free Press - Expert Advice from Bill Bartmann
Recession Advertising - Expert Advice from Bill Bartmann
By Sybil Carver
Do you think your customers are stupid? They know there is a recession. They are living in it every day. They know their corporate lives are getting tighter, their home budgets are getting tighter and everything else in the world is a little more economically unstable right now. So, acting like there is no recession is nothing more than you showing your customers you dont know what is happening in the world. Instead, you need to be honest with your recession knowledge and even use it as a part of your sales advantage.
Confront the Recession
Bill Bartmann tip #1 for recession advertising is to really understand the recession and how it is impacting your industry. Every industry is impacted differently in this type of economic climate. You really need to understand what it is doing to your field.
You also need to understand what the recession is doing to your customers. Look at how it is changing their lives and their thoughts. They are likely stressed out and worrying about every dollar they spend. This doesn’t mean they are not willing to spend those dollars; they just want to make sure they are making wise decisions. The more you understand them, the easier it will be to convince them spending their money with you is a wise way to go.
What Can You Offer
Bill Bartmann tip #2 Next you need to look at what you can offer to your customers in this economic climate. For the most part the trends are this luxuries are down, necessities and ‘home comforts’ are up. Many people are trying to spend the money they do have on the things they need and things that make them feel safe and comfortable.
You now need to see how you can fit into this picture. There are a few ways to go with this:
Be a Necessity - If you sell something that should be a necessity for your customers make sure they know that. For example, If you have a number of ‘food saver’ items that make your food last longer in the fridge, you may want to push those now as a way to help people save money on their grocery bill by making those groceries last longer.
Make Luxuries Necessities - The other option is to take those luxuries they don’t think they need and explain that they do. For example, if you do manicures and you are seeing a drop in business, you may want to change your advertising to point out the relaxation benefits of manicures. Also, make sure you let your customers know that stress, which is up right now, can lead to illness and that it is vital for their health that they do something to lessen their stress load.
There are a number of ways to make it well through the current depression. They key is in understanding how people perceive the recession and making sure you give them a way to see your company as a vital partner in getting through it.
Bill Bartmann is the creator of the Billionaire Business Systems, an online business essentials course for entrepreneurs. Bill Bartmanns series of videos, books and seminars has helped many entrepreneurs succeed in business even during tough economic times. Learn more at http://www.billionaireu.com/
Bill Bartmann is a self-made billionaire who went from homeless at the age of 14 to becoming a billionaire, going bankrupt, then bouncing back to do it again! Bill has had his self-doubts and even bouts of depression; he wouldnt be human otherwise. However, when self-esteem is strong and youre clear about your values, then you can bounce back from the lows; each time, you bounce back just a little bit higher. Learn more at http://www.billionaireu.com More on that at Recession Advertising - Expert Advice from Bill Bartmann
